ASKK NY

ASKK was founded in 2018 by two industry veterans with a passion for clothing and a desire to cut through the industry's noise.

They’re longtime colleagues turned lifelong friends, bonded by a love of denim and a frustration with fleeting fashion trends. They believe in creating timeless, core pieces that belong in every wardrobe. Their clothes are real, not radical. Whether you’re pairing ASSK jeans with a statement piece or keeping it classic with a tee, it’s all about making it your own—that's what matters most to them. At the heart of the brand is fit and quality. After all, it doesn’t matter how cool a pair of jeans looks if it doesn’t fit right. ASSK crafts with the finest Japanese and American fabrics and proudly produce 99% of their collections in Los Angeles. They’re here to make timeless pieces that fit effortlessly into your style, your way.